Tati Westbrook Biography: Life, Career, Achievements & Facts About the Beauty Influencer
Tati Westbrook is a renowned American beauty influencer, entrepreneur, and YouTube personality, celebrated for her expertise in makeup reviews, beauty tutorials, and industry insights. Rising to fame as one of the original beauty YouTubers, Tati has significantly shaped the digital beauty landscape with her honest product evaluations and innovative content. Her influence extends beyond YouTube, as she is also recognized for her successful beauty brand and impactful presence in the beauty community.
Quick Facts
| Full Name | Tati Marie Westbrook (née Krievins) |
|---|---|
| Profession / Occupation | Beauty Influencer, Entrepreneur, YouTuber |
| Birth Date | February 14, 1982 |
| Age | 43 (as of August 2025) |
| Birth Place | Seattle, Washington, USA |
| Nationality | American |
| Famous For | Beauty YouTube channel “Tati” |
| Known For | Makeup reviews, product launches, “Halo Beauty” brand |
| Ethnicity | Latvian-American |
| Zodiac Sign | Aquarius |
| Height & Weight | 5’7″ (170 cm), approx. 125 lbs (57 kg) |
| Hair Color | Brown |
| Eye Color | Blue |
| Education | Graduated from high school in Seattle |
| Religion | Christian |
| Marital Status/Spouse | Married to James Westbrook |
| Relationship | Married |
| Children | None (as of 2025) |
| Relatives | Three sisters (Erika, Sabrina, Larisa) |
| Hobbies | Makeup artistry, skincare, reading, wellness |
| Employer/Organization | Self-employed (Tati, Halo Beauty) |
| Years Active | 2010–present |
| Net Worth (Estimated) | $8 million (2025) |
Early Life & Education
Tati Westbrook was born Tati Marie Krievins on February 14, 1982, in Seattle, Washington, USA. Raised in a close-knit family with three sisters, Tati developed an early interest in beauty and the arts. Her childhood in Seattle was marked by creativity and a passion for self-expression, which later influenced her career choices. She attended local schools in Seattle, where she excelled academically and participated in various extracurricular activities. After graduating high school, Tati briefly explored a career in acting before fully immersing herself in the beauty industry.
Career Journey
Tati Westbrook’s career in the beauty world is a testament to her innovation, authenticity, and dedication. She has evolved from a makeup enthusiast to a leading digital beauty entrepreneur.
Beginnings on YouTube
- Launched her YouTube channel “GlamLifeGuru” in 2010, later rebranded to “Tati”
- Quickly gained a following for her honest, in-depth makeup reviews and tutorials
- Became one of the first beauty influencers to reach over 1 million subscribers
Establishing Influence
- Known for her “WTF” series, reviewing luxury and drugstore beauty products
- Collaborated with major brands and appeared on beauty panels and conventions
- Featured in publications such as Allure, Glamour, and Cosmopolitan
Entrepreneurship and Brand Launch
- Founded “Halo Beauty” in 2018, a wellness supplement brand targeting beauty from within
- Launched “Tati Beauty” in 2019 with the best-selling Textured Neutrals Vol 1 eyeshadow palette
- Continued to innovate with product lines and business strategies
Recent Activity (2023–2025)
- Returned to YouTube after a brief hiatus, focusing on authentic beauty content and wellness
- Expanded “Halo Beauty” product offerings and distribution
- Remains a sought-after voice for product recommendations and industry commentary
Personal Life
Tati Westbrook married James Westbrook in 2017. The couple is known for their supportive partnership, with James frequently appearing in Tati’s videos and contributing to her business ventures. Though they do not have children, Tati is close to her family, especially her three sisters. She enjoys spending her free time exploring new beauty trends, reading, and focusing on wellness. Tati is also involved in community outreach and charity work, supporting causes related to women’s health and empowerment.
Awards & Achievements
- Shorty Awards Nominee for Best YouTube Guru
- Featured on Forbes’ list of Top Influencers in Beauty
- Over 9 million YouTube subscribers (as of 2025)
- “Tati Beauty” palette named one of Allure’s Best Beauty Products
- Recognized by Cosmopolitan as a “Pioneer of Digital Beauty”
Physical Statistics
- Height: 5’7″ (170 cm)
- Weight: 125 lbs (57 kg)
- Hair Color: Brown
- Eye Color: Blue
Quotes
- “Beauty is about being comfortable in your own skin and having fun with it.”
- “Honesty and integrity are the foundation of my channel.”
- “I believe in empowering others through knowledge and transparency.”
Controversies
Tati Westbrook has faced several controversies during her career, most notably the 2019 public fallout with fellow YouTuber James Charles, which drew widespread media attention. She later addressed the incident in follow-up videos, emphasizing personal growth and reconciliation. Tati has also been involved in legal disputes related to her beauty brands, but she has navigated these challenges with professionalism and resilience.
Favorites
- Favorite Makeup Brand: Charlotte Tilbury
- Favorite Skincare Product: Halo Beauty Hair, Skin & Nails Booster
- Favorite Color: Rose gold
- Favorite Food: Sushi
- Favorite Book: “The Four Agreements” by Don Miguel Ruiz
- Favorite Hobby: Reading and practicing mindfulness
Salary & Net Worth
As of 2025, Tati Westbrook’s estimated net worth is around $8 million. Her earnings primarily come from her YouTube channel, brand endorsements, product launches, and her companies “Halo Beauty” and “Tati Beauty.” According to industry benchmarks, top beauty influencers with millions of subscribers can earn between $10,000–$50,000 per sponsored video, while successful product lines can generate substantial annual revenue.
Interesting Facts
- Tati started her YouTube channel at age 28, proving it’s never too late to pursue your passion.
- She is of Latvian descent through her father’s side.
- Tati initially worked as an image consultant and had aspirations in acting before YouTube.
- She often films and edits her own videos, maintaining creative control.
- Tati is a strong advocate for mental health awareness and self-care.
Social Media Links
- YouTube: youtube.com/c/Tati (9M+ subscribers)
- Instagram: @glamlifeguru (3M+ followers)
- Twitter/X: @GlamLifeGuru (2M+ followers)
- Facebook: facebook.com/GlamLifeGuru
- LinkedIn: Tati Westbrook
Frequently Asked Questions
- Who is Tati Westbrook?
Tati Westbrook is an American beauty influencer, YouTuber, and entrepreneur known for her makeup reviews, tutorials, and beauty brands. - What is Tati Westbrook famous for?
She is famous for her YouTube channel “Tati” and her brands Halo Beauty and Tati Beauty. - Is Tati Westbrook married?
Yes, she has been married to James Westbrook since 2017. - How much is Tati Westbrook worth?
Her estimated net worth is around $8 million as of 2025. - What happened in the Tati Westbrook and James Charles controversy?
In 2019, Tati and James Charles had a public dispute that went viral, but they have since reconciled. - Does Tati Westbrook have children?
No, as of 2025, Tati and James Westbrook do not have children.
Conclusion
Tati Westbrook’s journey from Seattle native to international beauty icon is a story of passion, resilience, and innovation. Her transparent approach and commitment to quality have earned her a loyal following and lasting impact on the beauty industry. If you enjoyed learning about Tati Westbrook, please share this article with fellow beauty enthusiasts!
Sources: Forbes, Allure, Cosmopolitan, Glamour, YouTube, Instagram, public interviews
