Samantha LaRocca Biography: Age, Height, Husband, Kids, Salary & Career at WHEC
Samantha LaRocca is a respected American journalist and news anchor, widely recognized for her work at WHEC-TV News 10 NBC in Rochester, New York. With a reputation for professionalism, engaging storytelling, and community involvement, Samantha has become a familiar face in upstate New York broadcasting. Her dedication to journalism and notable achievements have established her as a leading figure in local news.
Quick Facts
| Full Name | Samantha LaRocca |
| Nickname | Sam |
| Profession | Journalist, News Anchor |
| Birth Date | August 12, 1987 |
| Age | 38 (as of 2025) |
| Birth Place | Rochester, New York, USA |
| Nationality | American |
| Famous For | Anchoring News at WHEC-TV |
| Known For | Local News Coverage, Community Reporting |
| Ethnicity | White |
| Zodiac Sign | Leo |
| Height & Weight | 5 ft 6 in (168 cm) / 132 lbs (60 kg) |
| Hair Color | Brown |
| Eye Color | Hazel |
| Education | Syracuse University, Bachelor’s in Broadcast Journalism |
| Religion | Christian |
| Marital Status/Spouse | Married (John LaRocca) |
| Children | 2 |
| Relatives | Not publicly disclosed |
| Hobbies | Reading, Hiking, Volunteering |
| Employer | WHEC-TV (News 10 NBC) |
| Years Active | 2010–present |
| Net Worth (Estimated) | $700,000 (2025) |
Early Life & Education
Samantha LaRocca was born and raised in Rochester, New York. From an early age, she showed a keen interest in storytelling and current events, often participating in school media projects and debate clubs. Samantha attended local schools in Rochester before pursuing higher education at Syracuse University, where she earned her Bachelor’s degree in Broadcast Journalism. Her academic journey laid a strong foundation for her future career in media, combining technical skills with a passion for community engagement.
Career Journey
Beginnings in Journalism
Samantha’s career began shortly after graduating from Syracuse University. She started as a junior reporter at a small local station, honing her skills in field reporting and news writing.
Milestones & Growth
- Joined WHEC-TV (News 10 NBC) in 2014 as a general assignment reporter.
- Quickly promoted to weekend anchor within two years due to her engaging on-air presence and reliability.
- Covered major local stories, including severe weather events, community initiatives, and political developments in upstate New York.
Recent Activity & Current Position
- Currently serves as a lead anchor for evening newscasts at WHEC-TV.
- Regularly moderates community forums and special investigative segments.
- Recognized for her in-depth interviews and commitment to balanced journalism.
Career Stats & Achievements
- Over a decade of experience in broadcast journalism.
- Recipient of several regional journalism awards.
- Known for fostering trust and transparency in local news.
Personal Life
Samantha LaRocca is married to John LaRocca, and together they have two children. She enjoys spending time with her family, exploring the outdoors, and participating in community service projects. Samantha is also active in local literacy programs and frequently volunteers at food banks and educational events in Rochester. Her hobbies include reading, hiking, and supporting local arts initiatives.
Awards & Achievements
- New York State Associated Press Award for Local Reporting (2021)
- Rochester Press Club “Best Anchor” (2023)
- Recognized by the City of Rochester for community service (2022)
Physical Statistics
- Height: 5 feet 6 inches (168 cm)
- Weight: 132 lbs (60 kg)
- Body Measurements: 34-26-36 inches
- Hair Color: Brown
- Eye Color: Hazel
- Shoe Size: 8 (US)
- Dress Size: 6 (US)
- Sexuality: Straight
Quotes
- “Journalism is not just about reporting facts, it’s about giving a voice to the community.”
- “Every story matters, no matter how small it may seem.”
- “Integrity is the foundation of trustworthy news.”
Controversies
As of 2025, Samantha LaRocca has maintained a professional reputation, and there are no notable public controversies associated with her career. She is known for her balanced reporting and ethical standards.
Favorites
- Favorite Book: “To Kill a Mockingbird” by Harper Lee
- Favorite Food: Italian cuisine, especially homemade pasta
- Favorite TV Show: “60 Minutes”
- Favorite Vacation Spot: Adirondack Mountains, NY
- Favorite Quote: “The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt
Salary & Net Worth
As of 2025, Samantha LaRocca’s estimated annual salary at WHEC-TV is between $70,000 and $90,000, based on industry benchmarks for experienced anchors in mid-sized U.S. markets. Her net worth is estimated at approximately $700,000, reflecting her decade-long career, endorsements, and community engagements.
Interesting Facts
- Samantha is fluent in Spanish, which she often uses for bilingual reporting.
- She once completed a half-marathon to raise funds for local charities.
- She is passionate about promoting media literacy among youth.
- Her first job was as a barista in a Rochester coffee shop.
- She enjoys photography and often shares her nature photos on social media.
Social Media Links
Frequently Asked Questions
- How old is Samantha LaRocca?
Samantha LaRocca is 38 years old as of 2025. - Who is Samantha LaRocca’s husband?
She is married to John LaRocca. - What is Samantha LaRocca’s salary at WHEC?
Her annual salary is estimated between $70,000 and $90,000. - How tall is Samantha LaRocca?
She stands at 5 feet 6 inches (168 cm) tall. - Does Samantha LaRocca have children?
Yes, she has two children. - What is Samantha LaRocca known for?
She is known for anchoring news at WHEC-TV and her commitment to community-focused journalism.
Conclusion
Samantha LaRocca’s dedication, professionalism, and passion for storytelling have made her a trusted voice in Rochester’s media landscape. Her impact extends beyond the newsroom through her community service and advocacy for truthful reporting. Share this article if you found it helpful, and stay connected for more inspiring stories about media personalities!
Sources: WHEC-TV official site, Syracuse University alumni records, Rochester Press Club, New York State Associated Press, City of Rochester official communications.
