Linda Yaccarino Biography: Age, Husband, Career, Net Worth & Personal Life
Linda Yaccarino is a highly influential American media executive who has made a significant impact in the broadcasting and digital media industries. Best known as the CEO of X (formerly Twitter), Yaccarino has held several senior leadership roles in major media organizations such as NBCUniversal. With decades of experience in advertising and marketing, she is widely regarded for her innovative thinking and ability to bridge traditional media with modern technology platforms.

Born on November 27, 1963, Linda Yaccarino grew up in Deer Park, New York. She graduated from Penn State University with a degree in Telecommunications. She has since emerged as a trailblazer in the media world, becoming a role model for women in leadership. Her career spans over 30 years, and she is celebrated for her leadership, strategic vision, and efforts to transform the media and advertising landscape.
Full Name | Linda Yaccarino |
Date of Birth | November 27, 1963 |
Age | 61 years old (as of 2025) |
Place of Birth | Deer Park, New York, United States |
Nationality | American |
Education | B.A. in Telecommunications, Penn State University |
Occupation | Media Executive, CEO of X (formerly Twitter) |
Years Active | 1990–present |
Current Position | CEO of X (since June 2023) |
Former Roles | Chairman of Global Advertising & Partnerships at NBCUniversal |
Marital Status | Married |
Husband | Claude Peter Madrazo |
Children | 2 (including a daughter named Christian) |
Religion | Christian (Italian-American heritage) |
Residence | Sea Cliff, New York, U.S. |
Career
Linda Yaccarino began her media career at Turner Broadcasting System, where she spent nearly two decades. She earned recognition for modernizing the company’s ad sales strategies. Her success at Turner laid the foundation for her next major role at NBCUniversal, where she served as Chairman of Global Advertising and Partnerships.
During her tenure at NBCUniversal, she oversaw a $10+ billion ad sales portfolio and was instrumental in launching NBCU’s ad-supported streaming service, Peacock. Her leadership in data-driven advertising and branded content revolutionized NBCU’s media approach.
In June 2023, Elon Musk appointed Yaccarino as CEO of X (Twitter). As CEO, she has focused on reshaping the platform’s advertising strategy and building relationships with global media partners, positioning X as a more business-friendly platform.
Personal Life
Linda Yaccarino is known for maintaining a relatively private personal life. She is married to Claude Peter Madrazo, and they have two children. The family resides in Sea Cliff, New York.
Outside her professional life, Yaccarino has been active in various civic initiatives. She served on the President’s Council on Sports, Fitness & Nutrition and has been involved with organizations that support women’s empowerment in business.
Her Italian-American heritage and strong family values play a significant role in her leadership style, often described as both strategic and compassionate.
Net Worth (Estimated)
2021 | $15 million |
2023 | $25 million |
2025 | $30 million (estimated) |
Her wealth is largely attributed to her executive roles at NBCUniversal and X, along with bonuses, board memberships, and public speaking engagements.
Conclusion
Linda Yaccarino is a powerful force in modern media. With decades of experience, she has successfully navigated the evolving landscape of television, advertising, and digital platforms. As CEO of X, she continues to shape the future of media and communication, proving that strong, strategic leadership can drive innovation on a global scale.