Model Bella Hadida wowed the crowd at Paris Fashion Week on Friday when she stood topless on stage, wearing nothing but her underwear, as her dress splashed against her b-re skin.
The 25-year-old walked slowly as three men used spray guns to cover him in a white cobweb-like material. A fourth person then turned the item into a shoulder pad for her, adding to it by cutting out a large beehive with her legs.
Hadid then paraded in the newly designed clothes to close Coperni’s show for her Spring/Summer 2023 collection at the Musée des Arts et Métiers in Paris.
Coperni, a Paris-based fashion blogger, posted a video of Hadid’s dress on Instagram. The magical moment has been viewed over 273,000 times and has gone viral on the internet.
Coperni owners Sébastien Meyer and Arnaud Vaillant told Vogue ahead of Friday’s show that the inspiration for the dress came from wanting to combine fashion and technology.
“It’s our celebration of classic feminine silhouettes,” Vaillant said. “And we wanted to redefine our aesthetic in a scientific and developmental way,” Meyer added.
The spray-on fabrics used in the production of the garments were developed by London-based technology company Fabrican, according to The New York Times. When the fabric is sprayed, it dries and becomes a wearable material.
Hadid thanked Coperni and the fashion couple on Instagram, saying “I love you,” and there were “no replays, nothing, just passion.”