Anastasia Soare Net Worth 2025: Age, Bio, Family, Career, Salary & Secrets of the Eyebrow Queen
Anastasia Soare is a Romanian-American businesswoman, entrepreneur, and beauty mogul best known as the founder and CEO of Anastasia Beverly Hills, one of the world’s most successful cosmetics brands. Often called the “Eyebrow Queen,” she revolutionized the beauty industry by popularizing the “Golden Ratio” eyebrow shaping method. With her innovative approach, Soare built a billion-dollar empire, making her one of the most influential figures in the global beauty market.
| Full Name | Anastasia Soare |
|---|---|
| Profession | Entrepreneur, Businesswoman, Beauty Mogul |
| Birth Date | December 28, 1957 |
| Age (2025) | 67 years |
| Birth Place | Constanța, Romania |
| Nationality | Romanian-American |
| Famous For | Founder of Anastasia Beverly Hills |
| Known For | “Eyebrow Queen,” Golden Ratio Brow Method |
| Ethnicity | Romanian |
| Zodiac Sign | Capricorn |
| Height & Weight | 5 ft 6 in (167 cm), approx. 60 kg (132 lbs) |
| Hair Color | Blonde |
| Eye Color | Brown |
| Education | Art and architecture studies in Romania |
| Religion | Christian |
| Marital Status | Divorced |
| Spouse (Ex) | Victor Soare |
| Children | 1 (Claudia Soare, a.k.a. Norvina) |
| Relatives | Claudia Soare (Daughter, President of ABH) |
| Hobbies | Art, design, philanthropy |
| Employer / Brand | Anastasia Beverly Hills |
| Years Active | 1990s – Present |
| Net Worth (Est.) | $800 Million – $1 Billion (2025) |
Early Life & Education
Anastasia Soare was born on December 28, 1957, in Constanța, Romania. She developed an interest in art and beauty at a young age, which later inspired her career. Soare studied art and architecture in Romania, which gave her a strong foundation in design, symmetry, and aesthetics—skills that became crucial in her eyebrow shaping method.
In the late 1980s, she immigrated to the United States, seeking better opportunities. Despite struggling initially with language barriers and adapting to a new culture, her artistic background and determination helped her enter the beauty industry.
Career Journey
Early Career in the U.S.
After moving to Los Angeles, Anastasia began working in salons. She noticed that eyebrow shaping was often overlooked in the beauty industry. Using her knowledge of the Golden Ratio, she introduced eyebrow shaping as an essential part of facial aesthetics.
Founding Anastasia Beverly Hills
In 1997, she opened her first salon in Beverly Hills, which quickly attracted celebrities like Cindy Crawford, Naomi Campbell, and Jennifer Lopez. Her unique brow-shaping technique gained massive popularity.
By 2000, she launched Anastasia Beverly Hills (ABH), offering brow products that became bestsellers worldwide.
Expansion & Global Success
Under her leadership, ABH expanded into a full-range cosmetics brand, including eyeshadow palettes, lipsticks, and contour kits. The brand became a global powerhouse, generating hundreds of millions in annual revenue and achieving cult status among makeup lovers.
Today, Anastasia Beverly Hills products are sold in over 25 countries and are among the top beauty brands on Instagram with millions of followers.
Personal Life
Anastasia Soare was previously married to Victor Soare, with whom she has one daughter, Claudia Soare, also known as Norvina. Claudia is the President of Anastasia Beverly Hills and plays a major role in the company’s creative direction.
Despite her busy business life, Anastasia enjoys art, philanthropy, and empowering women entrepreneurs. She supports various charities and often mentors aspiring businesswomen.
Awards & Achievements
- Recognized as the “Eyebrow Queen” in global media
- Built Anastasia Beverly Hills into a billion-dollar brand
- Honored by numerous beauty industry awards
- Listed among the wealthiest self-made women in America by Forbes
- Celebrity clientele includes Oprah Winfrey, Kim Kardashian, and Jennifer Lopez
Physical Statistics
| Height | 5 ft 6 in (167 cm) |
|---|---|
| Weight | 60 kg (132 lbs) |
| Hair Color | Blonde |
| Eye Color | Brown |
| Body Type | Slim |
| Shoe Size | 7 US |
Quotes
- “Brows are the most important feature of the face. They can make or break your look.”
- “Success is about passion, persistence, and hard work.”
- “I came to America with nothing but a dream, and I never gave up.”
Controversies
Anastasia Soare has maintained a relatively low-profile personal image. However, like many beauty moguls, her brand has faced criticism on product launches and influencer partnerships. Despite this, ABH remains one of the most respected beauty companies worldwide.
Salary & Net Worth (2025)
Anastasia Soare’s estimated net worth is between $800 million and $1 billion (2025), primarily from her stake in Anastasia Beverly Hills. The company generates hundreds of millions in annual sales, and her brand’s global presence continues to expand.
Interesting Facts
- She is often credited with making eyebrow grooming a global trend.
- Her daughter, Norvina, is also a well-known figure in the beauty community.
- Anastasia was one of the first beauty entrepreneurs to leverage Instagram marketing.
- She started her career in the U.S. without speaking fluent English.
- Celebrities like Kim Kardashian and Oprah have been long-time clients.
Social Media Links
Frequently Asked Questions
1. Who is Anastasia Soare?
She is a Romanian-American entrepreneur and the founder of Anastasia Beverly Hills cosmetics.
2. What is Anastasia Soare famous for?
She is known as the “Eyebrow Queen” and for creating the Golden Ratio brow shaping method.
3. How much is Anastasia Soare worth in 2025?
Her net worth is estimated between $800 million and $1 billion.
4. Is Anastasia Soare married?
She is divorced. She was married to Victor Soare and has one daughter, Claudia (Norvina).
5. What brand did Anastasia Soare create?
She founded Anastasia Beverly Hills, a billion-dollar beauty brand.
Conclusion
Anastasia Soare’s journey from a Romanian immigrant to a global beauty mogul is nothing short of inspiring. Known as the pioneer of eyebrow aesthetics, she transformed a niche service into a billion-dollar business. Her story is a testament to hard work, vision, and innovation.
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