Tushar Atre Santa Cruz was a technology billionaire who was found dead after being kidnapped from his home in California in October 2019. He was the owner of a web design company, AtreNet. Atre's body was tied in a very wooded area about 22 kilometers north of his house.
What happened to Tushar Atre?
At dawn on Tuesday, Atre was in his luxurious home on Pleasure Point Drive in Santa Cruz. Several people entered the house and took Atre. They took Atre in his 3000 block of Pleasure Point Drive. Several other people were inside Atre's house at that time. According to investigating authorities, he was last seen forced to enter his girlfriend's white BMW around 3 in the morning.
Investigating authorities found Atre's body in a very wooded area just before 10 am on October 1, about 14 miles north of his home. They also found the BMW.
Source: (protected email)
Who was arrested by the police authorities?
The investigating authorities have not yet identified the culprits. They have been chasing some clues. He was last seen forced on his white 2008 BMW SUV. The Santa Cruz County Sheriff's Office urged the public to submit any information about the kidnapping and death of Atre that leads to the arrest of the culprit. Authorities believe that the kidnappers entered Atre's house with the intention of stealing.
They wrote,
"Unfortunately, the body found yesterday was identified as 50-year-old Tushar Atre.
This is still an ongoing investigation, but we have reason to believe that the motive was a robbery.
UPDATE: We have some unfortunate news, we have found the car associated with this case along with a deceased person. That person has not been identified. Our detectives are still working on this case.
Kidnapping: We need the help of the public to locate the victim of a kidnapping.
The victim has been identified as 50-year-old Tushar Atre.
Around 3:00 a.m. This morning, Tushar was taken from his home in the 3000 block of Pleasure Point Drive during a crime.
He was last seen entering his white license plate BMW SUV 2008 7CUG581.
If you have information on where the victim is or sees the car, call 911. "
The cause of Atre's death has not yet been revealed publicly.
Source: (protected email)
Who is Tushar Atre?
Tushar Atre was a technological millionaire. He was the owner of a web design company, AtreNet. The company was founded in 1996. Several technology, software and marketing companies, including Hewlett-Packard, BuzzLogic, Seagate and Tealeaf Technology, are customers of AtreNet. Although he was in the technology business, he was educated in literature. He earned a degree in Literature from the University of New York in 1992.
Atre was also involved in the cannabis business. He was a licensed cannabis distributor and also the owner of Interstitial Systems, a licensed cannabis manufacturing company.
He was adventurous and an avid lover of nature. I used to play guitars and surf occasionally.
Source: (protected email)
Atre's personality has been praised by several of his colleagues and those who know him personally. However, he also received negative comments. His management style was highly criticized by some at Glassdoor. They had written: "CEO Tushar Atre doesn't value anyone but himself. He once compared employees to break the pads. You press them as hard as you can and when you've used them, you replace them." Another wrote: "tyrannical for anyone who thinks he is below him. He is as inconsistent and disrespectful as someone in a leadership role. If you choose to get involved with AtreNet, I better hope you are not one of Tushar Atre's victims."
