Lemonada Media, the esteemed podcast network, has announced an exciting collaboration with Meghan, Duchess of Sussex. As part of this new partnership, Lemonada will distribute the highly celebrated and critically acclaimed first season of “Archetypes” across all audio platforms. Additionally, they will work together on an as-yet-unnamed original podcast series hosted by Meghan, the Duchess of Sussex. “Archetypes,” a groundbreaking podcast that explores the stereotypes that often hinder women, will now be available for the first time on all podcast platforms, with Lemonada overseeing ad sales and distribution.
With over 10 million downloads and nearly 1 million listens per episode, “Archetypes” debuted as Spotify's first podcast in 47 countries around the world. The podcast featured engaging discussions with influential women, including Mariah Carey, who explored the meaning of being a diva; Mindy Kaling, who celebrated choosing to be single; Pamela Adlon, who opened up about the pressures of being a wife and mother; Issa Rae and Ziwe Fumudoh, who dissected the misconceptions faced by women of color; and Jameela Jamil and Shohreh Agdashloo, who highlighted the courage it takes to step up and speak out, even at personal risk.
These powerful conversations, featuring notable women, friends, comedians, activists, historians and experts, transcend individual episodes to create a dynamic cultural dialogue about how women can reject, reclaim and redefine these archetypes on their own terms.
Lemonada CEO and co-founder Jessica Cordova Kramer expressed immense honor at Meghan's confidence in making “archetypes” more accessible around the world. She praised Meghan's unrivaled talent as a host, creator and conversationalist, and expressed excitement about co-creating a new series that matches Meghan's commitment to impactful storytelling. Lemonada Creative Director and Co-Founder Stephanie Wittels Wachs added that the Lemonada team felt an immediate connection with Meghan and the Archewell Productions team, and they are excited to collaborate.
Meghan, Duchess of Sussex, shared her pride in joining the talented team at Lemonada and pursuing her passion for podcasting. She expressed excitement about supporting a women-founded company that produces thought-provoking and entertaining podcasts. Meghan revealed plans were underway to re-release “Archetypes” to reach a wider audience and launch an exciting new podcast. She looks forward to the opportunity to share these projects and is excited to be part of the Lemonada family.
“Archetypes” joins Lemonada’s impressive lineup of award-winning podcasts, including “Wiser Than Me with Julia Louis-Dreyfus,” named Apple’s 2023 Show of the Year; “Blind Plea,” which debuted at No. 1 on the overall Apple Podcasts chart; “Funny Because It's True with Elyse Myers”, which reached number one comedy on the Apple Podcast charts; Gracie Award winners “Last Day” and “Believe Her”; “Choice Words with Samantha Bee”; as well as Webby Award winners “Add to Cart with Kulap Vilaysack and SuChin Pak”.
